JUUL
1960s



Client︎
JUUL (Personal Project)

Year︎
2017

Credits︎
Judikaël Le Bayon, Art Direction & Copywriting
Background︎
JUUL is a e-cigarette company focusing on giving smokers an alternative to smokers. However, as youth vaping soared and “juuling” became a high school craze, the company actually hooked a generation on nicotine. JUUL is now a trend just like cigarettes were back in the 60s. So what if their ads actually look like mad men era ads?






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