Postmates
Interactive Ads



Client︎
Postmates (School Project)

Year︎
2019

Credits︎
Judikaël Le Bayon, Art Direction & Copywriting
Jesswa Sinaca, Art Direction & Copywriting
Jennifer Riveria, Art Direction & Copywriting
Background︎
As part of an interactive advertising project, we had to create several brand activations for Postmates, based on different insights, using interactive mediums. These mediums include gamification, live video, social good and traditional.





Gamification

Sundays are for football and football is for food delivery. Fantasy Foodbowl is the perfect combination between football and food delivery. Just like a Fantasy Football league, during football season, people will be able to draft their team of restaurants. The more people order at your restaurants, the more you earn points. Collect your points during the week and spend them on Sundays on your Postmates orders.







Live video

Let's face it, there are two kinds of people in this world. The ones who are good at cooking, and the ones who just suck at it. Most people fall under the latter. And when the best chefs fail, you know it’s time to bail the kitchen. The Fried Zone is a weekly Instagram Live Video cooking show where the audience can interact with the best chefs in the world (Gordon Ramsay, Guy Fieri, Martha Stewart etc.) and by interaction we mean tomato throwing, head egging, no hands no utensils or asking a mathematical equation type of interaction. Each chef will be given complicated dishes and end up failing. Viewers will be given a promo code that can only be used an hour after the show ends.







Social good

Technology has evolved to accommodate a more convenient lifestyle and meet every need that could possibly need fulfilling. It has made us lazy! In the spirit of National Nutrition Month we are going to make you burn it to earn it. Incorporating data from Apple Health, we found the solution to laziness- Foodathon. The more steps you make, the higher the reward.







Traditional

Let's face it. Doing any kind of chores, be it cleaning your room, vacuuming, or wiping windows- it truly stinks. But if there's one thing a lot of people agree on, there's one chore that's the worse than the rest: washing dishes. This one is for the couch potatoes. Doing dishes is the worst, so we came up with a free special utensils kit for your next meal. And incase you're too lazy to cook, we got you too. Use the Postmates code on the kit to get free delivery on your next order.







©2020